What Is a Chatbot?
In a simple and easy-to-understand way, we can define a chatbot as an assistant that communicates with users through text messages. In many other cases, it takes shape as a virtual companion integrated into websites, interacting and helping users.
It is a technology that allows users to maintain a conversation through software integrated into a specific messaging system, such as Facebook, Twitter, Telegram, WhatsApp, among others.
The system is programmed to interact with customers and resolve their questions without the need for a physical person responding.
One of its main advantages is that it is always available to solve users’ concerns and assist them at any time of the day.
Therefore, we are talking about a tool that automatically interacts with users and potential customers in order to guide them toward the desired action.
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What Can a Chatbot Do for Your Company?
People naturally tend to communicate rather than use more or less sophisticated web interfaces to achieve a goal. In fact, instant messaging applications continue to rank year after year among the most downloaded apps, so integrating them with chatbots to connect as a company and gain a competitive advantage seems like the most logical option.
We are not exaggerating when we say that people no longer want to browse; they want easy and immediate access to information. Who has not experienced being unable to find specific content on a website?
Today’s users are increasingly accustomed to interacting with assistants to get what they need, and companies must renew their access channels to meet this demand.
According to data from Strategy Analytics, more than 70% of consumers already use a voice assistant, and many agencies predicted that by 2020, voice searches on the Internet would account for 50% of the total.
As we can see, we are not off track when emphasizing the need to include chatbots in our work dynamics and stay ahead of the trend before it reaches us.
BPM Consulting is a company with more than sixteen years of experience, offering technological communication improvement services to businesses that need to provide their customers with a better user experience and improved accessibility to their products and/or services.